About Us
Last updated: July 28, 2026
Our Mission
Genhup exists to help homeowners across Europe and the wider Western world cut through marketing noise and make informed decisions about smart home energy and AI-powered home technology. We believe good decisions come from clear, honest, and practical information — not sales pitches.
What We Cover
- Home battery storage systems and solar setups
- EV charging equipment and compatibility guides
- AI-powered home automation and smart devices
- Independent product comparisons and buying guides
- Country-specific incentive and regulation breakdowns, starting with the UK and Germany
How We Work
- Research-first: Every comparison is grounded in publicly available manufacturer specifications, independent test data where available, and hands-on testing whenever possible.
- Regionally accurate: We prioritize country-specific accuracy — especially around government incentive programs — instead of assuming a one-size-fits-all approach across different markets.
- Continuously updated: Articles are reviewed and refreshed periodically to reflect changing prices, products, and regulations, because outdated information in this space can be genuinely costly for readers.
- Editorially independent: Our affiliate partnerships (see our Earnings & AI Content Disclosure) never influence which products we recommend or how we rank them.
Who’s Behind Genhup
Genhup is an independent publication based in the United Kingdom. Our content is produced through a research-first editorial process that combines hands-on product research, official government sources, and AI-assisted drafting tools — always reviewed and fact-checked by a human before publication. Full details are available in our Earnings & AI Content Disclosure.
Get in Touch
For editorial questions, partnerships, or corrections, reach us at contact@genhup.com. For technical or account support, email support@genhup.com.