Privacy Policy

Last updated: July 28, 2026

Genhup (“we,” “us,” or “our”) operates genhup.com (the “Site”), an independent publication covering smart home energy, AI-powered home technology, and related buying guides. This Privacy Policy explains, in plain language, how we collect, use, store, and protect information when you visit our Site, in accordance with the EU General Data Protection Regulation (GDPR), the UK GDPR, and other applicable data protection laws.

1. Who We Are

Genhup is an independent publication based in the United Kingdom, producing research-backed guides on home batteries, solar technology, EV charging, and AI-driven home automation for readers across Europe and the wider Western world. For any privacy-related question, contact us directly at contact@genhup.com or support@genhup.com.

2. Information We Collect

  • Automatically collected data: IP address, approximate location, browser type, device type, operating system, referring URL, pages visited, and time spent on each page, collected through analytics tools such as Google Analytics.
  • Information you provide voluntarily: If you subscribe to our newsletter, submit the contact form, or leave a comment, we collect your name, email address, and the content of your message.
  • Cookies and similar technologies: Full details on cookie categories, purposes, and how to manage them are available in our Cookie Policy.

3. Legal Basis for Processing (GDPR)

We rely on the following legal bases to process personal data:

  • Consent — for non-essential cookies, analytics beyond what is strictly necessary, and newsletter sign-ups.
  • Legitimate interest — for basic site security, fraud prevention, and aggregated, non-identifying traffic analysis.
  • Contractual necessity — to respond to inquiries you submit through our contact form.

4. How We Use Your Information

  • To operate, secure, and continuously improve the Site’s performance and content quality.
  • To send newsletters or product updates, only if you have explicitly opted in.
  • To measure which articles are useful to readers and refine our editorial and affiliate strategy accordingly.
  • To respond promptly and accurately to inquiries submitted via our contact form or support email.

5. Third-Party Services

We use the following categories of third-party services, each governed by its own privacy policy:

  • Google Analytics — traffic and behavior analysis.
  • Google AdSense — display advertising and ad personalization (where applicable).
  • Affiliate networks such as Amazon Associates, Awin, and direct brand partnerships (e.g., solar and EV equipment manufacturers), which may place tracking cookies when you click an outbound link.
  • Email service providers — for newsletter delivery, if you subscribe.
  • AI-assisted research and writing tools — used internally during content drafting; see our Earnings & AI Content Disclosure for full transparency on how content is produced and reviewed.

6. Your Rights

As a resident of the UK, EU, or EEA, you have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Object to or restrict certain types of processing.
  • Request a portable copy of your data.
  • Withdraw consent at any time, without affecting prior lawful processing.
  • Lodge a complaint with your national data protection authority (such as the ICO in the UK, or your local EU Data Protection Authority).

To exercise any of these rights, email contact@genhup.com.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or as required by law. Newsletter and contact-form data is deleted upon request or after prolonged inactivity.

8. International Data Transfers

Some third-party services we rely on may process data outside your country of residence, including outside the UK or EEA. Where this occurs, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place.

9. Children’s Privacy

Genhup is not directed at individuals under 16 years of age, and we do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last updated” date above reflects the most recent revision.

11. Contact Us

Questions about this policy can be sent to contact@genhup.com or support@genhup.com.